The game is about to begin.
The NHL is about be announcing a new partnership with Corona Beer and Corona Sports & Entertainment.
The NHL will launch a new sponsorship deal for Corona in 2017 that will allow it to run ads during the NHL’s first regular-season games at the new Consol Energy Center in Brooklyn.
The deal also includes sponsorship for Corona Sports and Entertainment and a brand new video content platform for the NHL that will include a Corona ad.
A number of other sponsors, including Coca-Cola, are also part of the deal, which will run during the games.
“We’re really excited to be working with Corona and its partners,” said NHL Vice President of Marketing and Communications Paul McQuaid.
“This is a very important partnership, as we look to build our brand and continue to grow the brand.”
The partnership with the Corona beer brand will provide the NHL with a new and highly-anticipated advertising platform, McQuare said.
The brand is a longtime partner for the franchise, having been in the lineup for the first time in 2010.
The partnership also marks the first ever partnership between the two sports leagues, according to McQueary.
The deal also comes after years of negotiations and the creation of a new brand with Corona, which is expected to be a major player in the millennial market.
Corona Sports, which has been in existence for more than 40 years, is the oldest and most well-known sports apparel brand in the U.S. and has a loyal following of millennial athletes, business leaders and athletes.
McQuear, a former Coca-cola VP, said the new partnership will allow the NHL to showcase the NHL product to the millennial audience.
“This partnership with MLB will create a brand that will help us reach a more global audience of millennials,” McQuears said.
“MLB is going to be able to put a lot of their brands in the hands of the millennial consumer.”
The NHL has partnered with more than 500 brands since its debut in 1994, including many of the same brands that have been in Corona Sports for the last 40 years.
The partnership with Coca-Cola, which began in 1999, is expected create a lot more opportunities for the league.
The Corona deal is expected be worth $250 million, according the NHL.
McKenna is expected in Brooklyn to announce the new deal on Wednesday.
The league said the deal will be announced at the MLB All-Star Game in Cincinnati on June 11.