We’ve seen some confusion surrounding the adwords definitions in the last few weeks.
We were initially sceptical that the new definition would have much of an impact on our website’s conversion rate, but the new adwords rules have now changed the conversation.
To clarify, adwords does not have a requirement to provide the full text of the definition on its own.
Instead, the adverts that are placed are then used to provide a description of the ad, as well as the adverb.
Here are the new definitions in full: The adverts will be referred to as adverts.
A ‘marketing’ ad is an ad that is designed to reach a certain audience.
It should include the keywords: ‘market’ or ‘advertising’, ‘advertising agency’, or ‘publisher’.
A ‘brand’ ad includes the keywords ‘brand’, ‘branding’, ‘advertiser’, or any other appropriate word that identifies the advertiser or publisher.
A keyword advertisement will have an embedded video, which will contain the keywords used to identify the brand, advertiser and publisher.
The adverts are placed in the ‘advertorial’ category and may be placed within a ‘publish’ or a ‘view’ section.
The word ‘publishing’ is used to denote a specific type of publication that is created for sale.
The ad can be in the following formats: print or web, and may include a link to the publisher’s website.
Adverts that include a full text description of a keyword will not be counted as part of the ‘advertising’ or “publisher” categories.
This is because the description is not included in the definition of the keyword.
The term ‘marketed’ adverts can be placed in any type of category.
These ads can be displayed in either a print or a web format.
If the advertisers are not included within the description, then the ad will be counted towards the definition for the keyword advertising.
Adverts in the other categories are not counted towards either definition.
The ‘market” and “advertising” definitions are similar to the existing “market” ad definition, but this time the word “marketing” is replaced with the word ‘advertising’.
The ad is a complete listing of the advertisery, as a listing of its products, or any of the other appropriate adverbs.
If a keyword advert is not in the description then the phrase ‘market ad’ will be used instead.
This will be the case if there is a ‘brand ad’ or other adverb that identifies a brand.
This means that the ad must include the word brand.
In other words, the word should contain the keyword “brand”.
The word “advertisers” will be replaced with a keyword that indicates an advertising agency.
The phrase ‘publishers’ will also be replaced by a keyword.
This adverb will have a video description and will be accompanied by an embedded ad that displays the keyword publisher.
It will also include an embedded image of the publisher, and the word publisher will be inserted into the ad text.
The video description is intended to be an overview of the product, or the publisher.
The publisher’s web page can be found here.
Advertisements that include embedded video will be considered to be ‘view ads’.
They will also not be count towards the adverbs definition of “publishing” or “market”.
There are two new definitions for the term “publish”.
The first definition is that a publication must be published in a particular geographic region (as defined by the ad agencies, not by the publisher).
The second definition is one that applies to any adverts placed on a web page.
These definitions can be viewed by visiting the relevant web pages and using the search box.
The new definitions will not apply to any of our adverts or our ‘adverts’ page.
They will be treated as ‘publishes’ and will remain available to users of the site for six months from the date of publication.
In order to be considered as a ‘publication’, an ad will need to have been published in one of the listed geographic regions, with a ‘Publisher’ and ‘Advertiser’ listing in the ad’s description.
While this new definition may seem confusing, the fact is that the word ad is no longer an adverb in adwords.
The definition of ad in adverts has changed, so we’ve also changed the way we use adverbs in adverbs, and it’s important that we use these changes in our ad definitions.
As always, if you have any questions about these new ad definitions or the ad keywords they apply to, please email our ad team at [email protected]
If you’d like to receive more information on our new ad terms and conditions, please visit the Australian Advertising Standards Agency’s website here.