Businessman Michael Kelly has said he doesn’t think the company has any dirty jobs in mind and has no intention of offering them.
He made the comments during a question and answer session with the BBC’s Newsnight.
Mr Kelly, whose company, Kelly Associates, is one of Britain’s biggest advertising agencies, said he did not want his business to be “part of the culture” of the firm.
“I’ve said it to people before, that if you’re in a dirty job, you’re not going to get a raise,” he said.
“It’s just not something I’m going to take lightly.”
My personal opinion is that we don’t want our clients to think they have to get the best job, we want them to think about the other jobs that are out there.
“Kelly Associates is owned by media group Newsnight and employs about 100 people.
Mr Trump is not the only US President who has criticised the media, with media mogul Rupert Murdoch and US President Barack Obama also criticised for their lack of editorial independence.
Kelly said he had a very good relationship with both Mr Murdoch and Mr Obama, and was surprised that he had not heard from either of them about his comments.”
He has been incredibly supportive,” he told Newsnight, adding that Mr Murdoch was also “very supportive”.”
He’s got a lot of people who have been working for him, so he knows how to use the media effectively.
“Kelly said that the media had to “make the case that it’s a business that does things for a purpose”.”
They don’t have to be dirty jobs,” he added.
Kelly said his company would be “open to the idea” of advertising on Facebook, Twitter and other social media platforms, but added that he would “definitely not” go down this route.”
We have an open-minded approach to the advertising space, because it’s important to our clients that we have a good platform to advertise on,” he explained.