Advertising giant Adelphia has confirmed it will stop selling online advertising in Britain.
The company, based in New York, said it would focus on providing customers with information and tools on how to opt out of its online advertising.
Its announcement comes after a similar announcement by a number of US internet companies, including Google and Microsoft, that they would be leaving the UK for Europe.
Mr Anderson said: “The new ad technology and the new platform that’s coming online is going to deliver new opportunities for consumers, but it also presents challenges to advertisers.”
Adelphia, which owns online advertising company AdWords, said that it was a natural transition to move its advertising business overseas, following the launch of a new platform in the UK, and said that AdWords had already received more than £5bn ($6.6bn) of advertising in the past year.
It added: “With AdWords being the largest online ad service in the world, and AdWords customers being the most engaged online audience, it is vital that we continue to be the best place to buy and sell advertising.”
Advertisers want us to be a place where you can buy and advertise your products, and we are.
“The news came just weeks after AdWords announced that it had reached the £6bn mark for the first time.