The world’s largest Coca-cola company is launching a new campaign that will focus on “what’s best for the planet.”
The campaign, which is set to debut next month, aims to highlight the company’s environmental sustainability initiatives and the role it plays in supporting local communities in their fight against deforestation and other environmental issues.
It is part of the company as it tries to address the environmental issues that have become increasingly important to Brazil’s booming economy, which has seen its production of cola soar from $2.7 billion in 2008 to more than $10 billion in 2020.
The campaign will highlight how the company is “dedicated to working together with local communities to protect the environment and the lives of people across Brazil,” according to a statement on the company website.
In addition to its traditional green campaign, Coca-Cola is looking to address some of the most pressing issues facing its brands.
For instance, it recently partnered with Brazil’s environmental organization, Rio Tinto, to launch the “Rio de Janeiro Environmental” campaign, in which it will announce plans to protect rainforest and wetlands and make sure people are getting enough water.
This is not the first time the company has taken a proactive stance on environmental issues and has faced criticism.
Last year, Coca Cola’s Brazilian subsidiary, the company, announced plans to cut more than 1,000 jobs and slash the company base by half as a result of rising deforestation rates.