The Nike ad campaign for the 50s is now in the hands of a $200 million acquisition by the US footwear giant.
The deal was announced Monday, with Nike buying the advertising firm, NPG Research, which produces ads for the ad agency, Ogilvy & Mather.
NPG will use the funds to further enhance the 50’s line and develop more sophisticated and engaging ads.
Nike’s ad strategy has been one of the company’s top priorities since it announced in August that it was acquiring the agency, NPD Group, for $7.7 billion.
NPD, a former advertising and development firm of Nike’s parent company, Under Armour, was acquired in 2006 by Nike, but it remained independent and was never fully absorbed into the footwear company.
The sale is expected to close by the end of the year, and Nike will continue to use its ad agency to launch new products, including Nike Air Max 1 sneakers and Nike Air Zoom shoes.