With the popularity of the Netflix video-streaming service increasing, there’s been a spike in racist advertisements on the service, which has since been pulled from the streaming service.
The ads on the streaming site are often posted in comments sections of Netflix content, often posted with no attribution, such as: “This is not a real article.
The author is a racist.
I’ll have my money back.”
While Netflix has not commented on the content of the ads, they have recently started removing these from their catalog, saying that they have been removed due to the “toxic nature of the content.”
According to the Advertising Standards Board of Australia, ads that include “an image, slogan, name, title, description, or likeness of an identifiable person” and that are posted “in a way that is likely to cause a reasonable person to think that it is such a person” are considered “likely to cause fear, anxiety or distress,” and can result in a ban.
However, Netflix says it has no plans to remove any of the offensive ads.
“We have not removed any content or ads from the Netflix website that we believe is inappropriate,” Netflix spokesperson Amy Stetson said in a statement.
“We’ve removed the ads we deem to be unacceptable and have notified the relevant parties.”
Netflix has been working with the Advertising Review Authority to develop guidelines for what content should be considered “inappropriate” for the service.
However with the number of racist ads appearing on Netflix, the advertising review agency, which oversees the standards of the Australian advertising industry, has issued a warning to Netflix.
“Netflix is a valuable source of entertainment and educational content and we are committed to maintaining a safe, diverse and inclusive environment for our customers,” the advertising board said in an emailed statement.