The Denver advertising industry is in a new alliance with Denver advertising agency DAA, the company announced Wednesday.DAA, a division of advertising giant Dentsu, will help lead the alliance.
“We’re excited to work with DAA to create a better advertising ecosystem in Denver,” Denver advertising executive director Michael Ahearn said.
“The advertising industry has a long history of partnering with Denver, so it’s a great opportunity to build the relationship and build the value that Denver has in the industry.”DAA’s advertising portfolio includes advertising for PepsiCo, Kroger, Home Depot, Walmart and other large brands.
It also serves as a marketplace for other Denver-based agencies.
Daughters of Dixie, the parent company of DAA that owns advertising agency, has an office in Denver.
The new alliance is in the early stages, and DAA isn’t disclosing the names of the partners.
The alliance will be in place for at least five years, Aheary said.
Daija, a leading Denver-area advertising agency with more than 3,000 employees, is the world’s largest ad agency, according to its website.
Its clients include PepsiCo and PepsiCoCo-owned stores.