Advertisers have been paying for ad campaigns for decades.
But it seems that they are getting more aggressive these days.
Today, for instance, a brand like Volkswagen is paying an ad campaign that includes a Volkswagen logo to appear in a Google search for “VW Golf.”
That’s an unusual arrangement.
“That’s unusual,” says AdWords VP of communications Ben Mazer.
But in the last two weeks, Mazer says, VW has spent $1.5 million on a brand-wide ad campaign targeting the brand’s most active customers.
The brand is also running a campaign on its Google Plus social networks.
AdWords has had the ability to pay for brand-specific ads since the beginning of the decade.
It wasn’t until Google introduced the ability for brands to pay directly for ads on the Google Shopping Channel that advertisers started to have a serious impact on how their ads are displayed on Google’s platform.
Advertiser revenue is up more than 15 percent on Google alone this year, according to research firm Adwords.
That’s despite the fact that the company has been struggling to compete against a growing number of other online ad platforms.
“They’re taking it to a whole new level, so we think the companies will do well to learn from it,” Mazer said.
For many advertisers, this new level of online advertising has made a major difference in the way they spend their advertising dollars.
It’s helped make them more efficient, said Mazer, and has helped the companies to compete with the likes of Facebook, Twitter, YouTube, and Amazon.
“The Internet has made the whole world more efficient and more transparent,” he said.
“We’ve seen it work in other industries, including financial services.”
And it’s also given rise to a new breed of companies, like Google and Microsoft, that have begun to make their money from advertising in other online environments.
Mazer’s firm, Maven, has become one of the first to pay advertisers for ads in Google’s Shopping Channel, a feature that allows advertisers to bid on the ads for their clients.
For the past six months, Mavres has been running ad campaigns in the Shopping Channel.
“For years, we’ve seen ad companies using Google AdWords to drive their own ads,” Mavre says.
“It was a little bit surprising when Google introduced Google Shopping and started paying for ads for them.”
Advertising on Google Shopping channels has always been easy, says Mavrez.
“A Google search is going to tell you exactly what you need to know about a product, and that’s where you get your results,” he says.
But as Google has increased the amount of ads they pay publishers to appear on Google searches, advertisers have become increasingly focused on how they can drive more traffic to their sites.
Mavrek says it’s not just the Google Search results that matter: It’s also what the advertisers see when they click on those ads on their websites.
“When you see a Google Ad in your site, it’s going to be the first thing you see,” Mavis says.
So it makes sense for advertisers to pay attention to the search results.
But what about the ads themselves?
Advertisment platforms can use any of a variety of techniques to create ads.
For instance, Google has a tool called Search Ads that can provide a list of advertisers who have submitted search ads to the company.
Google also has a feature called Search Targeting that shows advertisers which sites are likely to drive the most traffic to a given website.
Other companies, including AdWords, also have ad targeting tools, but Google’s has become more advanced.
For example, the company now lets advertisers set a custom URL that directs them to the ad, which has been called a “click-through rate” or CTR, which measures how many clicks a particular ad is getting from the targeted audience.
“Google Search Ads have a click-through-rate of 50 percent,” Mavin says.
Adwords has also created a tool to help advertisers find the most effective keywords.
Adword is also giving advertisers access to ad content that they can use to drive traffic to certain sites.
The site is called AdWords Ad Search, and it lets advertisers rank keywords based on how relevant they are to their users.
Maven has been experimenting with a similar approach.
“If we have a keyword that is not in the Google search results, we may use that keyword as a template for ads,” says Mavis.
“Then, when a user clicks on the ad on that site, they will be directed to a landing page that shows ads that are relevant to that user’s search.”
In other words, Mavis has made it easier for advertisers and publishers to work together on the same site and advertise to that specific audience.
That way, Mavires says, advertisers and advertisers can focus more on driving traffic to the right places.
The other thing that Mavreb