Why Apple is paying more for ads in the Philippines

Apple paid $9.6 million to purchase the advertising rights to local news station ABS-CBN News Philippines in December.

Apple bought the rights to print the ads for an estimated $12 million.

The company also spent more than $6.3 million to buy ad space on the station’s website, including the ability to create personalized ads based on local news topics.

The station reported that its advertising revenue increased 25 percent in the first quarter from the previous year.

The Philippines, one of the largest markets for Apple, has become a major platform for the Cupertino, California, company as it seeks to build out a new digital media platform.

Apple is planning to launch a new app in the country later this year that will help users navigate the Apple ecosystem, as well as support the country’s nascent digital media ecosystem.

Apple, which announced the deal in a statement, is currently looking for a newsroom partner for the station, according to the Philippine news outlet, Rappler.