Nike ad costs $200M for its 50s ads, Nike’s ad budget falls
The Nike ad campaign for the 50s is now in the hands of a $200 million acquisition by the US footwear giant.The deal was announced Monday, with Nike buying the advertising firm, NPG Research, which produces ads for the ad agency, Ogilvy & Mather.NPG will use the funds to further enhance the 50’s line and […]
ABC and CBS are spending millions on new ads aimed at teens, ads that are targeting students as well as parents
ABC andCBS have invested millions in new ads targeted at teens and parents in an effort to help their networks stay relevant in the digital age, according to a review of ad buys.The advertising buy by both companies and a partnership with an advertising agency is part of a concerted effort by advertisers and marketers […]
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