How to connect with advertisers for connected TV ad revenue
The video game advertising market is growing.But there’s one segment of the market that’s seeing the most growth: the women in advertising.The numbers are changing, too.In a study released today by Nielsen, video game ads account for about 10% of all ad revenue generated by connected TV advertisers.But as connected TV has expanded and advertisers […]
How to get your own personalized ad on Wikipedia
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What is ‘Outdoor Advertising’?
It was the 1920s, and a young woman from Maine named Mary Lou Sperling dreamed of becoming an advertising executive.But she also had a long list of concerns, including the growing popularity of outdoor advertising and the growing number of billboards on the streets of New York City.“I didn’t know how to sell the idea,” […]