What is advertising?
Advertising is an industry where brands and advertisers compete for the same consumer attention.The cost of ad space, in dollars, is one of the biggest barriers to advertising success, and advertisers often have to spend a lot of money to create a successful ad campaign.Here are the most important questions about advertising.1.What is an advertisement?An […]
Why I hate ads in iOS 8
When you start using the iPhone, you’ll probably be tempted to use the search function.There’s something very appealing about searching for information, and the results are pretty good: a list of products, a list with prices, and, of course, a link to the app.That’s the most powerful part of Apple’s search app.The problem is that […]
How to tell the difference between the new native advertising definition and the old adwords definition
We’ve seen some confusion surrounding the adwords definitions in the last few weeks.We were initially sceptical that the new definition would have much of an impact on our website’s conversion rate, but the new adwords rules have now changed the conversation.To clarify, adwords does not have a requirement to provide the full text of the […]
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