When food ads are better than ads for drugs
A new study has found that food ads, which typically have ads that say, “We’re not just making healthy food,” are often the best ads for medical drugs.The research comes from the Food Advertising Research Lab, a nonprofit organization funded by the National Institutes of Health that’s been studying food ads since 2005.The study looked […]
How do I make sure I’m getting the best value for money?
If you’ve just launched your Netflix subscription, you’re likely thinking: “Well, that’s nice, but what about the advertising?”Well, it’s worth considering the impact of your new subscriptions on the way people see and spend your brand.Netflix’s latest report on ad effectiveness found that, for every $1 it spent, it made $9.55 in ad revenue.Netflix also […]