How to tell if an advert is sexist,by The Globe & Mail
When it comes to gender stereotypes, the internet has it all wrong.We’ve got a whole new category of sexist ads, some of which are downright ugly, while others are downright creepy.The best way to spot sexism is to look for signs of it, but here are some tips to help you spot the signs and […]
How Apple’s new Ad Manager can change how you see ads online
Apple’s latest ad-buying tools have been a bit of a revelation, but for the most part they’re still just Apple’s ad-support tools for apps and services.That’s changed, however, thanks to a new ad-manager called AdMob.With AdMob, Apple is giving developers the tools to build custom ad-targeting experiences for their apps.For developers, the AdMob ad-managers allow […]
How to write a perfect ad for the next social media campaign
You’ve spent hours brainstorming about how you want your next campaign to go viral.Now it’s time to decide which of your creative ideas will be featured prominently in your ad.In this episode, I’m joined by Mark Belsky, co-founder and president of BuzzSumo, and John Biesecker, who runs a creative agency called the Creative Factory.Mark and […]
What’s the latest news on the car industry?
The Car Council has released its latest update to the car market report, which has revealed a dramatic drop in car sales over the last 12 months, with the number of cars sold falling from 14.9 million to just 11.3 million.The figure is now just below the previous record of 12.2 million.It’s the lowest since […]
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