Who’s behind the back-and-forth over the TV ad system?
This week’s cover story on the future of television advertising has seen the BBC take a bold stance against advertisers, the latest in a series of actions that it has taken against media companies. In January, the BBC said it would cut off advertising revenue from its top three news channels in the UK and Ireland, […]
‘No, I didn’t get caught’: Obama’s secret Twitter account continues to be active
President Barack Obama’s Twitter account, once considered a treasure trove of news, was used by a top aide to help promote his re-election bid, according to an investigative report published Thursday.The report by The Washington Post paints a picture of a presidential communications operation that has come under scrutiny in recent months after the FBI […]
How to get into Corona beer advertising
A brand new advertising campaign for Corona beer is a no-brainer for any business that wants to get noticed.Corona’s brand is now being used in commercials across the country, with brands such as Red Lobster and Pizza Hut.But what about Corona’s beer, which is currently getting a lot of attention for its ability to lure […]
How to win your next ad campaign
The game is about to begin.The NHL is about be announcing a new partnership with Corona Beer and Corona Sports & Entertainment.The NHL will launch a new sponsorship deal for Corona in 2017 that will allow it to run ads during the NHL’s first regular-season games at the new Consol Energy Center in Brooklyn.The deal […]
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