How to make a ‘virtual’ ad with your mobile phone
Ads are everywhere, but for a new way to get your mobile in the ring, you need a phone that works with your local TV station. Now, the ad service provider Digital Media Alliance (DMA) has launched a new ad platform in partnership with outdoor ad company Cordinator. The platform lets you create a virtual ad that will appear in local and outdoors, but with a […]
Fox Sports 1’s O’Reilly & O’Brien: O’Keefe Investigation: An Insider’s View
The O’REILLY &, O’BRIEN SHOW will return to Fox for its 13th season.Fox has announced the new schedule with the announcement of the O’NEILL &: OBSE & & airing on Sunday, July 26, at 11:35 p.m.ET/PT on Fox Sports 2.The show is reprising its first-season premiere on January 7, 2017 at 9:35 a.m., the same […]
When advertising gets more eyeballs, does it make a difference?
Posted September 10, 2018 03:13:47I’ve spent the past couple of weeks working with a startup, and while the company I’m working with is a very small team, I was pleasantly surprised by how much of an impact it made in my work.The first thing I noticed was how quickly the ad network and publishers were […]
How to get connected to the next generation of connected TV ad tech
In the world of connected TVs, you can’t help but notice a lot of ads that are just plain weird.You’ll see ads that say things like “I am the next big thing”, or “I can tell you about my latest invention” or “the new generation of smart TVs” and it just feels really odd.But it’s […]
Microsoft’s new ‘connectivity’ video app, Vimeo, is getting a new home on YouTube
Microsoft has launched a new video app for the Internet of Things (IoT) that lets you upload a video, watch it play, share it and download it later.The new YouTube app lets you record and upload videos from within Windows 10, Windows 10 Mobile and Windows 10 IoT devices, and it’s similar to the video […]
How to connect with advertisers for connected TV ad revenue
The video game advertising market is growing.But there’s one segment of the market that’s seeing the most growth: the women in advertising.The numbers are changing, too.In a study released today by Nielsen, video game ads account for about 10% of all ad revenue generated by connected TV advertisers.But as connected TV has expanded and advertisers […]
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