When advertising gets more eyeballs, does it make a difference?
Posted September 10, 2018 03:13:47I’ve spent the past couple of weeks working with a startup, and while the company I’m working with is a very small team, I was pleasantly surprised by how much of an impact it made in my work.The first thing I noticed was how quickly the ad network and publishers were […]
What are ads for?
A few months ago, the online ad agency Ogilvy released a new ad campaign that aimed to attract customers.Called “What Are Ads for?” it featured a pair of two-legged animals: one with two legs and one with one.The caption was simple: “What are ads?”Ogilvys ad agency said the purpose of the campaign was to highlight […]
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