Tag: testimonial advertising

Hulu is selling its testimonial ad services to Google, Amazon, and Facebook

By By Tim Soutphommasane, Technology WriterPosted March 09, 2018 07:02:09Google, Facebook, and Hulu are all about the same thing: selling ads on their websites and apps.And they all need advertising to do that.Hulu’s ad products include its own video ad service, ad inventory, and ad recommendations.But now Hulu is getting in on the action, announcing […]

Why you should be more worried about the NFL’s new TV deal than the ratings: The NFL, ESPN, and Fox News

With the league set to return to primetime after the NFL owners meeting on Friday, the NFLPA’s announcement is the first official indication that the league has reached an agreement with the networks on a new TV contract.The new deal will likely come into effect in the first quarter of 2019, which would put the […]

Which ad network pays for you to test your ad skills?

The network you subscribe to has an incentive to pay for you, and that incentive is to give you more exposure to its ad campaigns.You have to pay to access a network, and to access those networks, advertisers have to accept the ads, in return for the right to buy the ad space and the […]

How ‘Food Advertising’ is a $30 Million Business for The Food Industry, Not The Government

The Food and Drug Administration (FDA) has issued a ruling requiring that all food advertising in the U.S. must include disclosure that it is a “testimonials” or “advertising degree.”The decision was made in response to a lawsuit filed by the Food Advertising Alliance, a trade group for food advertisers.It was written by FDA commissioner Dr. […]

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