Tag: the advertiser tribune

Facebook and Apple: We can all use a few more words on our Facebooks

Apple today announced that it’s launching a new feature that allows users to use the company’s native advertising technology to target ads to specific audiences.The new feature, which will be available in the next major version of Facebook, allows users of the social network to add a Facebook app icon next to their native ads.“We’ve […]

How to find the best advertiser flags for your favorite TV show

The Fox News ad network’s ad partners are trying to help advertisers find the right advertiser for their favorite shows.According to an Axios article, Fox’s ad teams are trying “to find the advertiser who will help us reach the viewers most likely to watch our content,” the ad agency said.For example, the ad team may […]

What’s in a name? Here are the top 5 most common ones

The top 5 common names for U.S. companies in 2017 include:A:Agency (ABP)B:BroadcasterC:CharityD:DealerE:EntertainmentF:Financial servicesG:GovernmentH:HotelI:InstagramIAP:Insta-PaidL:Long-term leaseM:Misc.N:NetworkingP:PharmaceuticalsQ:Quicken LoansR:RetailRAP:RailroadsS:Service-related companyT:TelecommunicationsU:Uniform retail brandV:Virtually all the othersThe list has a lot of overlap, but the difference is that, in this case, most of them are all brand names.It’s not unusual to see a company named as a “corporate brand,” or even […]

Why you should be worried about your ads online

A new report suggests advertising online is becoming more dangerous and less reliable, and could make you a target for fraud.The Advertising Standards Authority of Canada has released its annual report, which is based on information gathered in the 2015-16 ad market.It said advertising in Canada has become a lot more expensive over the past […]

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